The Luxurious Revenue College Sports Model
Frank is just Brutal
“….. only 14 athletic departments show a profit.
That’s because football — perhaps with some help from men’s basketball — must pick up the bills for all the many other sports that lose money.”
“The United States is the only country in the world that hosts big-time sports at institutions of higher learning. This should not, in and of itself, be controversial. College athletics are rooted in the classical ideal of Mens sana in corpore sano—a sound mind in a sound body—and who would argue with that? College sports are deeply inscribed in the culture of our nation. Half a million young men and women play competitive intercollegiate sports each year.”
With Big Paydays at Stake, College Teams Scramble for a Spot From the NYTimes
“For university presidents, the money has proved impossible to ignore. In recent years, four conferences — the Big 12, the A.C.C., the Pac-12 and the Southeastern Conference — have signed football TV deals worth more than a billion dollars. Texas created its own national network this year with ESPN, worth about $15 million annually to the university, and the Pac-12 signed a 12-year, $3 billion contract with ESPN and Fox that includes a national cable channel and six regional ones. Those contracts call for revenue sharing between conference members, making membership in a successful conference especially lucrative.”